December 11, 2015

GPA’s CEO Featured on TechCrunch

TechCrunchA recent TechCrunch article, “Factories Aren’t Dying To Take Your Order And Other Hardware Startup Follies,” takes a closer look at the manufacturing process in China.

GPA Global’s CEO, Adam Melton, contributed some information about packaging for the article:

I learned from Adam Melton, CEO of award-winning packing firm GPA Global (GPA), that not only can retail packaging cost upwards of 5-10 percent of a product’s wholesale price, but that certain large retailers each have their own packaging standards, and it is best to work with someone like GPA early on to make sure that the packaging is designed for the product, inexpensive, withstands stress tests and fulfills retailer requirements. Complicated designs can take weeks to complete, but can make a big difference in the ability of one’s product to command eyeballs from the shelf.

Read the full article.

Posted In: Press

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