Concept Design

When it comes to packaging design,
six critical areas need to be considered:

Cost

Marketing

Manufacturability

Compliance

Product Safety

Packaging & Assembly


The challenge of any kind of packaging design is to first combine:

Marketing Knowledge

+

Manufacturing Talent

This requires an in-depth knowledge in multiple material options and an ability to overcome different culture, value, and priority mindsets.


Custom Packaging Design Process

Asking the right questions is a key first step.

OUR PROCESS:

1

Meet with client to define & discuss needs & fill in project detail form.

(goals, timelines, pricing, quantity & output, footprint size, retail info, visuals, details, weight, materials, etc.)

2

Develop package concepts in digital rendering form. Provide initial sketches.

3

Design package PDQ, pallet, & display configurations if needed. Provide renderings & layout proposals.

4

Work closely with client to understand likes & dislikes. Design team revises renderings until perfect.

5

Start preliminary RFQ on all materials with costing department.

6

Create die-lines for artwork (or receive artwork from client).

7

Formal quote provided

8

Provide production grade prototypes & additional visual aides for promotions and trade shows if needed.

9

Final approval & pre-press.