When it comes to packaging design,
six critical areas need to be considered:
Packaging & Assembly
The challenge of any kind of packaging design is to first combine:
This requires an in-depth knowledge in multiple material options and an ability to overcome different culture, value, and priority mindsets.
Custom Packaging Design Process
Asking the right questions is a key first step.
Meet with client to define & discuss needs & fill in project detail form.
(goals, timelines, pricing, quantity & output, footprint size, retail info, visuals, details, weight, materials, etc.)
Develop package concepts in digital rendering form. Provide initial sketches.
Design package PDQ, pallet, & display configurations if needed. Provide renderings & layout proposals.
Work closely with client to understand likes & dislikes. Design team revises renderings until perfect.
Start preliminary RFQ on all materials with costing department.
Create die-lines for artwork (or receive artwork from client).
Formal quote provided
Provide production grade prototypes & additional visual aides for promotions and trade shows if needed.
Final approval & pre-press.