About the project
These Yves Saint Laurent coffrets are designed to contain a selection of the brand’s iconic skincare, make-up and perfume products in mini sizes. Available in five different formats, this new generation of coffrets conveys the brand’s characteristic premium codes while meeting the challenge of sustainable eco-packaging.
The projet outcome
Built around a rigid frame coated with Brossulin paper printed in matte black, these boxes mark the beginning of a new concept of cardboard trays. These deep trays incorporate cutout shapes and are clipped into their housing thanks to a slot system. They are then covered with the same paper, perfectly adapted to the products, guaranteeing a structure as solid as if they were made of plastic.They also feature a clever flap closure that holds the lid in place without the use of magnets. As for their decoration, the famous logo designed by Cassandre is either hot-stamped or made from gold-colored metal, applied by hand for a beautiful 3D effect.
Material uses
Cardboard
Metal
