As the world opens up again, we are thrilled to announce that we have a very exciting event in our calendars: PCD 2022.
PCD (Packing of Perfumes, Cosmetics & Design), is one of three trade shows which will take place during Paris Packaging Week, alongside PLD (Packaging of Premium and Luxury Drinks) and ADF (Aerosol and Dispensing Forum). This exciting event provides the biggest brands in cosmetics and fragrance with the opportunity to discover new and innovative packaging solutions for their products, develop networks and business connections, and discuss the future of luxury packaging with experts in the field.
Our team will be in attendance at the event, which will take place at the Paris Expo Porte de Versailles on the 29th and 30th June. If you are planning to attend, be sure to come and visit us at stand E64.
We will be exhibiting examples from a variety of our cosmetic ranges, such as our stylish collaboration with fashion label Kith. For this we created a statement branded make-up case, beautifully designed to house ‘The Generational Beauty Kit’ , an exclusive collection of iconic Esteé Lauder make-up products.
GPA has particular expertise in creating luxury packaging for cosmetic companies, as highlighted by our collaboration with popular beauty brand Bourjois. At the request of their parent company, Coty, we created a luxurious yet understated gift box which would house all 18 colors of the Bourjois Velvet Ink range. Gorgeously finished with a red design, gold embellishments and a jewelry-box feel, this product perfectly demonstrates our capabilities when it comes to creating chic and premium packaging.
We will also be showcasing our eco-logic range, a carefully designed collection of packaging which can boast true sustainability, without sacrificing on style.
At GPA, we are committed to creating environmentally friendly solutions which compliment the exquisite designs of our products, and have developed expertise in working with innovative new materials. The use of such materials, including moulded pulp, soybean ink and aluminum transfer papers, truly makes our eco-logic range the biodegradable luxury packaging of the future.
2022 has been a busy year for the GPA Global Team, and it just keeps getting better. We can’t wait for June – see you at stand E64!
